Resources

Illustration of two people in conversation, one holding a clipboard and pen, sitting across from each other on chairs with a potted plant between them. The setting emphasizes patient retention through attentive dialogue, reflecting the significance of maintaining strong relationships.

12 patient retention strategies every physician should know

Developing a robust set of patient retention strategies allows you to scale your business and reach profit milestones quicker. Knowing how to get more patients is an essential step. However, it’s equally important – if…

A medical professional in scrubs sits at a desk with a laptop, surrounded by four colleagues in virtual windows, engaging in a video conference about what health information exchange entails.

What is health information exchange?

Despite living in an increasingly digital age, an overwhelming amount of medical data and patient information are still stored in paper format. Not only does this take up a lot of physical space in archives…

Resources for running a private practice effectively

Many physicians choose to start their private practice or join a preexisting practice to gain more control over how they interact with patients and to have a better work and life balance. Private practices also…

In a serene office adorned with plants and a wall clock, the doctor skillfully demonstrates how to communicate with patients, engaging attentively with the woman seated across a table dotted with essential documents and an open laptop.

Patient-centered communication: 9 tips for talking to patients

Communicating with patients is an important part of a physician’s job. Excellent communication and mutual understanding between a physician and a patient can make all the difference in a patient’s health outcome. Every patient wants…

A doctor, exploring alternative careers for doctors, points at a DNA symbol on a screen while two seated individuals diligently take notes.

Non-clinical physician job descriptions & responsibilities

For new graduates and physicians with just a few years under their belts, exploring nonclinical MD jobs might seem like the last thing to consider. However, with increased rates of burnout and job dissatisfaction in…

An illustration of a person with pink hair using a laptop, surrounded by social media icons, speech bubbles, and a mailbox, captures the essence of modern medical practice marketing.

Marketing for physicians: How to market a medical practice

Whether it’s after years of work, or right out the gate finishing medical education, starting your own medical practice can be a dream come true for capable and business-minded physicians. However, it might come as…

Illustration of a person in a white coat using a smartphone, surrounded by icons: thumbs up, heart, star, sad faces, and check mark—symbolizing reputation management for doctors.

A guide to online reputation management for doctors

As physicians, you go to great lengths to provide patients with the best possible standard of care. Yet, it’s almost impossible to keep everyone happy. This makes reputation management for doctors crucial, especially in today’s…

A large audience attentively listens to a panel discussion during an in-person conference on healthcare events, with a projected presentation screen ready.

In-Person healthcare events are back! Are you ready?

During the height of the Covid-19 pandemic, virtual events helped keep the healthcare industry and pharma companies connected and engaged with physicians. Despite the success—and necessity—of virtual events, in-person conferences are slowly returning. And for…

A person in a yellow shirt talks to a doctor in a white coat holding a pen and paper across the table, resembling a patient consultation.

The doctor-patient relationship: How to connect with patients

The doctor-patient relationship is complex, unique and multi-faceted, and it is only evolving more with time. As time and compensation becomes tighter for physicians, the danger is that patient interactions become distant and clinical in…

Medical market research surveys

On-demand, physician-powered medical market research surveys Gain vital medical insights from the frontlines of healthcare with Sermo medical market research surveys. From quick-turn insights within hours to annual global ATU trackers, we tailor a solution…

Illustration of two people facing each other with a caduceus symbol between them, incorporating scales symbolizing balance and the ethics of healthcare law.

Health care law and ethics: The top concerns for physicians

The high-risk medical profession has always posed potential legal and ethical issues, such as potential negligence. But current situations, particularly since COVID-19, have introduced new legal and ethical issues in health care. As a physician,…

HCP Marketing

HCP marketing in today’s digital landscape Healthcare professional marketing—or HCP marketing—is all about creating smart customer segmentation and targeted campaigns that healthcare companies and the pharmaceutical industry can leverage to drive usage across a product’s…

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