Resources

An illustration showcases a person immersed in a tablet, surrounded by digital elements like graphs, text boxes, and social media icons on screen—a nod to digital marketing for medical practices. A small plant sits beside them on the floor.

Digital marketing for doctors: 8 tips for success

A course on digital marketing for doctors likely wasn’t part of your medical degree. Yet, without sufficient online marketing, doctors miss out on connecting with patients and lose valuable revenue streams to competitors. Plus, maintaining a…

Two people sit on a sofa in a waiting room adorned with plants, a wall clock, and a closed door. The quiet room suggests more patients might soon fill the space.

22 powerful ways to get more patients to your clinic

Having an effective marketing strategy is key to growing your medical practice. After all, the more new patients you have, the more people you can help.  If you’re wondering: “How do I attract more patients…

Illustration of a person in a white coat using a smartphone, surrounded by icons: thumbs up, heart, star, sad faces, and check mark—symbolizing reputation management for doctors.

A guide to online reputation management for doctors

As physicians, you go to great lengths to provide patients with the best possible standard of care. Yet, it’s almost impossible to keep everyone happy. This makes reputation management for doctors crucial, especially in today’s…

A large audience attentively listens to a panel discussion during an in-person conference on healthcare events, with a projected presentation screen ready.

In-Person healthcare events are back! Are you ready?

During the height of the Covid-19 pandemic, virtual events helped keep the healthcare industry and pharma companies connected and engaged with physicians. Despite the success—and necessity—of virtual events, in-person conferences are slowly returning. And for…

Illustration of a person holding a phone, with two computer screen icons floating above, suggesting multitasking or digital interaction on websites for doctors.

The top-rated websites for doctors

Doctors and other healthcare professionals use various health-related websites to gather information for patients, expand medical research, find a supportive community, and seek career guidance. In fact, in a recent Sermo poll of over 2,200…

A person types on a laptop displaying a project management dashboard, analyzing medical market research surveys. A notebook, coffee cup, and plant sit on the desk.

Medical market research surveys

On-demand, physician-powered medical market research surveys  Gain vital medical insights from the frontlines of healthcare with Sermo medical market research surveys. From quick-turn insights within hours to annual global ATU trackers, we tailor a solution…

Illustration of two people facing each other with a caduceus symbol between them, incorporating scales symbolizing balance and the ethics of healthcare law.

Health care law and ethics: The top concerns for physicians

The high-risk medical profession has always posed potential legal and ethical issues, such as potential negligence. But current situations, particularly since COVID-19, have introduced new legal and ethical issues in health care. As a physician,…

A healthcare professional in blue scrubs and a surgical cap uses a tablet in a hospital corridor, seamlessly integrating hcp marketing insights into patient care.

HCP Marketing

HCP marketing in today’s digital landscape Healthcare professional marketing—or HCP marketing—is all about creating smart customer segmentation and targeted campaigns that healthcare companies and the pharmaceutical industry can leverage to drive usage across a product’s…

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