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Business Resources

A large audience attentively listens to a panel discussion during an in-person conference on healthcare events, with a projected presentation screen ready.

In-Person healthcare events are back! Are you ready?

During the height of the Covid-19 pandemic, virtual events helped keep the healthcare industry and pharma companies connected and engaged with physicians. Despite the success—and necessity—of virtual events, in-person conferences are slowly returning. And for…

A person types on a laptop displaying a project management dashboard, analyzing medical market research surveys. A notebook, coffee cup, and plant sit on the desk.

Medical market research surveys

On-demand, physician-powered medical market research surveys  Gain vital medical insights from the frontlines of healthcare with Sermo medical market research surveys. From quick-turn insights within hours to annual global ATU trackers, we tailor a solution…

A healthcare professional in blue scrubs and a surgical cap uses a tablet in a hospital corridor, seamlessly integrating hcp marketing insights into patient care.

HCP Marketing

HCP marketing in today’s digital landscape Healthcare professional marketing—or HCP marketing—is all about creating smart customer segmentation and targeted campaigns that healthcare companies and the pharmaceutical industry can leverage to drive usage across a product’s…