Join Sermo's HCP + Payer Sentiment Study Series

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP & Payer Sentiment Series to better understand how we can best support and engage HCPs, their patients and the payer community.

Download the findings below and submit your questions:

For HCPs
For Payers

A doctor in a white coat is talking on a video call, like an influencer, using a smartphone mounted on a tripod.

Part 15

The “Influence of Influencers”

A woman wearing headphones sits at a table with a laptop, holding a phone and looking contemplative. Books are stacked on the table beside her as she explores data-driven insights.

Part 14

HCP perspectives on artificial intelligence (AI) in a data-driven world

A woman in a navy blue shirt is sitting and looking at her phone with her head slightly turned, optimizing her social media strategy. The background features a white wall and some office equipment, creating the perfect setting for focused planning.

Part 13

How to: Optimize your HCP social media strategy

A healthcare professional in navy scrubs sits and uses a smartphone, possibly exploring social media impact, as two colleagues in white coats smile and converse in the background.

Part 12

Social media impact, medical congresses & the patient dynamic among oncologists

A woman in a white shirt sits at her desk, reviewing a document on copay programs. A laptop, notebook, and phone are on the desk, while a lamp and plant add warmth to the workspace.

U.S. PAYER SENTIMENT STUDY 2

IRA, biosimilars, gene therapy & copay programs

A credible healthcare practitioner in blue scrubs and glasses sits on a couch, using their smartphone near a window, possibly engaging with social channels.

Part 11

Social channels gain credibility with healthcare practitioners

A man in a lab coat stands in a laboratory, looking at a smartphone. Scientific equipment and a computer are visible in the background.

Part 10

Insights for 2023 on HCP content habits and best practices

A person in a gray blazer focuses intently on their laptop, preparing for a remote engagement in a modern office. Nearby, a potted plant and wall clock create an inviting setting for the productive work of pharma sales.

U.S. Payer Sentiment Study 1

Challenges, opportunities & insights for 2023 & beyond

In a modern operating room illuminated by circular lights, a person in blue surgical attire is intently focused on using a laptop, harnessing AI technology to enhance precision and decision-making during procedures.

Part 9

Inflation, DEI, AI & patient choice in healthcare

In a lab filled with advanced medical devices, a person in a lab coat and hair cover sits at a microscope, immersed in research. Surrounded by cutting-edge equipment and illuminated by overhead lighting, they contribute crucial insights to the field of medical device companies.

Part 8

What physicians REALLY want from medical device companies

A person in scrubs and mask stands in a hallway, leaning against glass doors, reflecting on the latest clinical trials. Two chairs are visible in a room beyond.

Part 7

Understand how COVID-19 is impacting the medical community

A person in a medical coat sits at a desk, remotely engaging with various information sources on their tablet while writing notes. A computer monitor stands in the foreground against a backdrop of buildings.

Part 6

Remote engagement & physician information sources

A person in a white coat uses a headset while looking at a laptop, likely engaging in remote engagement. A stethoscope sits on the table beside them, with a potted plant adding a touch of nature to the background.

Part 5

Current & future remote engagement with pharma sales representatives

A healthcare worker wearing a face mask and blue gloves adjusts a face shield, exemplifying the shift towards telehealth adoption.

Part 4

Physician practice activity levels, telehealth adoption and challenges, and the future of pharma engagement

Healthcare workers in protective gear check a seated woman's temperature in a medical room, signaling a cautious return to pre-pandemic patient activity.

Part 3

Timing for physician bounce back to pre-pandemic patient activity levels & how this impacts HCP access

A doctor in scrubs holds a tablet, demonstrating the latest in medical technology, while a person points at the screen.

Part 2

Physician interactions with medical technology and pharmaceutical manufacturers

A person is holding their wrist while video calling someone demonstrating an exercise on a computer screen, creating an immersive telehealth experience in the comfort of their home.

Part 1

Physician engagement with patients and remote/telehealth experiences