Sermo Blog: Amplifying the power of physicians' voices

Latest on The Pulse

Your top 5 questions answered: HCP perspectives on AI in market research & advertising

The digitalization of healthcare has boosted AI adoption. Marketers are now leading the way in using AI-powered technologies to gather actionable insights from healthcare professionals. These insights help shape and drive pharmaceutical brands’ strategies throughout…

Sermo Speaks

Transforming HCP Engagement: The Power of Data Innovation

In the rapidly evolving world of healthcare communications, hyper-targeted, data-driven approaches are the new standard for reaching HCPs. This transformation demands increasingly granular data to understand how HCPs engage with both advertising and other forms…

Success Stories

Break through the clutter with ADvantage Solutions

With the rise of omnichannel HCP marketing, nearly 8 in 10 physicians say digital resources are more convenient, educational, and valuable than remote rep visits*. However, in fiercely competitive markets, how can you ensure your…

Insights

Shaping the tomorrow of healthcare with insights from US hospital & health system leaders

The heartbeat of the healthcare industry lies in the insights and experiences of its leaders. The most recent Sermo Barometer study from over 100 US-based healthcare leaders provides a comprehensive look at the pressing issues…

Success Stories

Leveraging Sermo’s Expert panel to understand decision-making processes and brand loyalty in the US Medical Supply distribution market

In a rapidly evolving healthcare landscape, staying ahead of the competition requires not only deep industry insights but also access to a global network of healthcare experts and decision-makers. Leveraging Sermo’s panel of healthcare experts…

General

Talk to your patients about undetectable = untransmittable (U=U)

Did you know that people with HIV who take antiretroviral therapy (ART) as prescribed and achieve and maintain an undetectable viral load won’t transmit HIV to their sexual partners? Treatment as prevention (TasP) is the…

Sermo Speaks

How to: Inform your omnichannel analytics strategy with peer-to-peer physician & provider social data

The pharmaceutical marketing industry has spoken – and all signs point to omnichannel! In today’s ever-changing customer landscape and digital-first world, omnichannel is the modern marketer’s tool to deliver a seamless brand experience across channels.…

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