Join Sermo's HCP + Payer Sentiment Study Series

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP & Payer Sentiment Series to better understand how we can best support and engage HCPs, their patients and the payer community.

Download the findings below and submit your questions:

For HCPs
For Payers

Part 15

The “Influence of Influencers”

Part 14

HCP perspectives on artificial intelligence (AI) in a data-driven world

Part 13

How to: Optimize your HCP social media strategy

Part 12

Social media impact, medical congresses & the patient dynamic among oncologists

U.S. PAYER SENTIMENT STUDY 2

IRA, biosimilars, gene therapy & copay programs

Part 11

Social channels gain credibility with healthcare practitioners

Part 10

Insights for 2023 on HCP content habits and best practices

U.S. Payer Sentiment Study 1

Challenges, opportunities & insights for 2023 & beyond

Part 9

Inflation, DEI, AI & ​patient choice in healthcare​

Part 8

What physicians REALLY want from medical device companies

Part 7

Understand how COVID-19 is impacting the medical community

Part 6

Remote engagement & physician information sources

Part 5

Current & future remote engagement with pharma sales representatives

Part 4

Physician practice activity levels, telehealth adoption and challenges, and the future of pharma engagement

Part 3

Timing for physician bounce back to pre-pandemic patient activity levels & how this impacts HCP access

Part 2

Physician interactions with medical technology and pharmaceutical manufacturers

Part 1

Physician engagement with patients and remote/telehealth experiences