Client Challenge
Mistruths about a product were spreading during COVID-19. The brand’s educational campaigns on popular social networks were underperforming, so they were looking to leverage other channels to effectively educate physicians and their patients about brand benefits.
Sermo Solution
Sermo’s physician platform offered a trusted, effective, and highly targeted environment for the physician education campaign. The content and assets were easily fit to Sermo Post specifications and resulted in above-average engagement.
Campaign Details
- Target: COVID-19 treaters in the US
- Flight: 6 weeks
Success Metrics
| Metric | Performance | Goal |
| Views | 36,000+ | 13,000 – 16,000 |
| CTR | 4%+ | 2 – 4% |
| Poll responses | 250+ | 75 – 150 |
Hello, we’re Sermo! We appreciate you checking out our blog post, “Leading Pharma shifts dollars from social network to Sermo”. This exclusive content is part of our Success Stories series where we highlight winning physician engagement campaigns.
We turn physician experience, expertise, and observations into actionable insights for the global healthcare community. Engaging with more than 1 million HCPs across 150 countries, we provide physicians with a social platform that fosters impactful peer-to-peer collaboration & discussions about issues that are important to them and their patients. Sermo offers on demand access to physicians via a suite of proprietary technology to provide business intelligence that benefits pharmaceutical, healthcare partners and the medical community at large.
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To explore our exclusive business solutions, please visit us at sermo.com/business or email us business@sermo.com
