Sermo Speaks

The digitalization of healthcare has boosted AI adoption. Marketers are now leading the way in using AI-powered technologies to gather actionable insights from healthcare professionals. These insights help shape and drive pharmaceutical brands’ strategies throughout…

In the rapidly evolving world of healthcare communications, hyper-targeted, data-driven approaches are the new standard for reaching HCPs. This transformation demands increasingly granular data to understand how HCPs engage with both advertising and other forms…

The pharmaceutical marketing industry has spoken – and all signs point to omnichannel! In today’s ever-changing customer landscape and digital-first world, omnichannel is the modern marketer’s tool to deliver a seamless brand experience across channels.…

For years, physician social media engagement was slowly but steadily climbing. But then, COVID-19 completely changed the way the world communicated, including a substantial rise in the number of physicians engaging through social channels. In…

Finding the right piece of digital content can feel like looking for a needle in an endless online haystack. And once you find your content “needle,” there is no guarantee it resonates perfectly with your…

The medical device sector plays a vital role in the healthcare industry, providing equipment that simplifies the prevention, diagnosis, and treatment of diseases and illnesses. In a recent medical devices industry overview, the global market…