Sermo Speaks

Conquer the congress: Sermo’s playbook for making the most of every medical congress in 2025

Medical congresses are a hub of innovation, connection, and opportunity. They’re where groundbreaking research is unveiled, ideas are exchanged, and relationships with HCPs are strengthened. But to truly make an impact, you need a strategy…

A person wearing glasses is intently focused on digital futuristic screens displaying data and graphics, exploring the integration of AI in market research.

Sermo Speaks

Your top 5 questions answered: HCP perspectives on AI in market research & advertising

The digitalization of healthcare has boosted AI adoption. Marketers are now leading the way in using AI-powered technologies to gather actionable insights from healthcare professionals. These insights help shape and drive pharmaceutical brands’ strategies throughout…

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Sermo Speaks

Transforming HCP engagement: The power of data innovation

In the rapidly evolving world of healthcare communications, hyper-targeted, data-driven approaches are the new standard for reaching HCPs. This transformation demands increasingly granular data to understand how HCPs engage with both advertising and other forms…

Two professionals discussing data on a laptop, with text reading "Omnichannel analytics & provider social data" on the left side of the image.

Sermo Speaks

How to: Inform your omnichannel analytics strategy with peer-to-peer physician & provider social data

The pharmaceutical marketing industry has spoken – and all signs point to omnichannel! In today’s ever-changing customer landscape and digital-first world, omnichannel is the modern marketer’s tool to deliver a seamless brand experience across channels.…

Abstract image of interconnected 3D cubes, reminiscent of blockchain technology, in various colors and sizes, floating in a digital space with a blue background.

Sermo Speaks

Patient treatment compliance and adherence are a medical challenge…can blockchain help?

We are in a golden age of medical advancement. Diseases that were deadly and untreatable decades ago—smallpox, polio, tuberculosis—are rare and no longer a certain death sentence. However, effective treatments and therapies are only successful…

A healthcare worker in scrubs and a hairnet sits on a couch, leaning forward with clasped hands, embodying the burnout problem many physicians face, appearing thoughtful or stressed.

Sermo Speaks

Revisiting the burnout problem for physicians

Burnout impacts professions across industries. Work-related stress became an international conversation in 2020 at the height of the Covid pandemic. However, no group may feel more burnt out these last few years than physicians and…

In a well-organized office, a woman in purple scrubs, with a stethoscope around her neck, focuses intently on her computer. Surrounded by shelves and framed certificates, she's leveraging her expertise to debunk myths on HCP social media.

Sermo Speaks

4 myths that could be stopping you from leveraging HCP social media

For years, physician social media engagement was slowly but steadily climbing. But then, COVID-19 completely changed the way the world communicated, including a substantial rise in the number of physicians engaging through social channels. In…

Text on image: "Bring one-to-one marketing to your content strategy." Smartphone screen displaying a cardiology app, revolutionizing healthcare messaging with personalized physician engagement.

Sermo Speaks

Level up! Take the next step in your healthcare messaging with personalized physician engagement experiences

Finding the right piece of digital content can feel like looking for a needle in an endless online haystack. And once you find your content “needle,” there is no guarantee it resonates perfectly with your…

Man in a gray sweatshirt checks his pulse and looks at his watch, reflecting on the latest trends in the medical device industry, while standing outside against a textured wall.

Sermo Speaks

How to apply medical device industry trends & insights to better meet physician needs

The medical device sector plays a vital role in the healthcare industry, providing equipment that simplifies the prevention, diagnosis, and treatment of diseases and illnesses. In a recent medical devices industry overview, the global market…

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Sermo Speaks

Pharmaceutical marketing strategies

Every business needs a dedicated marketing plan, and pharmaceutical companies are no exception. Documenting your marketing goals and strategies helps everyone on your team stay on track and work cohesively. A pharmaceutical marketing plan should…

Woman with braided hair smiling, with text reading "#here for her" and a caption identifying her as Dr. Abimbola Ekundayo, physician and Sermo Medical Advisory Board Member.

Sermo Speaks

#HereForHer: Physician, mother & children’s book author! Dr. Ekundayo does it all

We’re back for the third installment of our #HereForHer campaign! This campaign celebrates the groundbreaking and changemaking contributions women have made to medicine, and their communities. So far, we have highlighted two incredible women working in…

A person with long dark hair and glasses is seated against a brown backdrop. Text: "#here for her" on a light background. Additional text: "Heidi Moawad, MD & Sermo Medical Advisory Board Member, championing careers beyond medicine for HCPs.

Sermo Speaks

#HereForHer: Dr. Moawad on helping HCPs explore careers beyond medicine

To celebrate groundbreaking and changemaking women, we are launching our #HereForHer campaign through May—highlighting the amazing contributions women have made to medicine and those who are impacting communities today. Who are we #HereFor this week?…

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