Sermo Blog: Amplifying the power of physicians' voices

Sermo physicians honor world marrow donor day

September 17 was World Marrow Donor Day (WMDD)—a global initiative designed to thank all blood stem cell donors worldwide, and to raise awareness around the importance of registering as a stem cell donor and the…

Insights

Physicians alarmed by rise of polypharmacy in children

Health experts are becoming increasingly concerned by the rise of polypharmacy—the use of two or more drugs together, usually to treat a single condition—among adolescents. A.D.H.D. medication prescriptions have steadily increased over the last 20…

Insights

Physicians say organ transplant system should be overhauled

A new confidential review revealed that the transplanting of kidneys, livers, hearts and other vital organs to patients currently depends on out-of-date technology. And 86% of Sermo physicians agree that the archaic aspects of the…

In a well-organized office, a woman in purple scrubs, with a stethoscope around her neck, focuses intently on her computer. Surrounded by shelves and framed certificates, she's leveraging her expertise to debunk myths on HCP social media.

Sermo Speaks

4 myths that could be stopping you from leveraging HCP social media

For years, physician social media engagement was slowly but steadily climbing. But then, COVID-19 completely changed the way the world communicated, including a substantial rise in the number of physicians engaging through social channels. In…

Text on image: "Bring one-to-one marketing to your content strategy." Smartphone screen displaying a cardiology app, revolutionizing healthcare messaging with personalized physician engagement.

Sermo Speaks

Level up! Take the next step in your healthcare messaging with personalized physician engagement experiences

Finding the right piece of digital content can feel like looking for a needle in an endless online haystack. And once you find your content “needle,” there is no guarantee it resonates perfectly with your…

Insights

Four strategies to provide gender-affirming care for your transgender patients

Many people face barriers that affect their access to health care, particularly individuals seeking HIV prevention and care services. These barriers include discrimination, inadequate housing or employment, or a lack of health insurance. For transgender…

Insights

4 myths that could be stopping you from leveraging HCP social media

Level up! Take the next step in your healthcare messaging with personalized physician engagement experiences

How to apply medical device industry trends & insights to better meet physician needs

Pharmaceutical marketing strategies