Sermo Blog: Amplifying the power of physicians' voices

Doctor smiling at laptop. Text reads: "Boost physician Rx likelihood through targeted engagement campaigns.

Exposure to targeted engagement campaigns drives physician Rx & recommendation intent

Strategic and targeted engagement campaigns are proven to drive growth and lead to higher prescription intent. But how do you know you are deploying the right strategies to the right audience with the right message? …

Insights

Doctors concerned melatonin is not fully regulated by FDA

Is melatonin FDA approved? Melatonin has long been touted as a natural sleep remedy. But this over-the-counter supplement is not herbal—it’s a hormone. And it’s not fully regulated by the US FDA. Studies have found…

In a clinical setting, an HCP in blue scrubs talks with an older patient holding a glass of water, addressing concerns amid the Adderall shortage.

Insights

What the U.S. Adderall shortage means for HCPs and patients

In November, the FDA announced an Adderall shortage in the U.S. The shortage is expected to last between 30 to 60 days and is being blamed in part due to surging demand and manufacturing delays. …

Insights

Sermo doctors believe in eliminating the time change

The recent time change in the U.S. and Canada from daylight saving time to standard time was a difficult transition for many. Critics of the time switch point to studies that have shown an increase…

Abstract image of interconnected 3D cubes, reminiscent of blockchain technology, in various colors and sizes, floating in a digital space with a blue background.

Sermo Speaks

Patient treatment compliance and adherence are a medical challenge…can blockchain help?

We are in a golden age of medical advancement. Diseases that were deadly and untreatable decades ago—smallpox, polio, tuberculosis—are rare and no longer a certain death sentence. However, effective treatments and therapies are only successful…

A healthcare worker in scrubs and a hairnet sits on a couch, leaning forward with clasped hands, embodying the burnout problem many physicians face, appearing thoughtful or stressed.

Sermo Speaks

Revisiting the burnout problem for physicians

Burnout impacts professions across industries. Work-related stress became an international conversation in 2020 at the height of the Covid pandemic. However, no group may feel more burnt out these last few years than physicians and…

Insights

87% of doctors say experimental Alzheimer’s drug is promising

For the millions of people who suffer from Alzheimer’s disease and their families, the promising news of an experimental drug could bring much-needed hope. The new drug called lecanemab, slowed cognitive and functional decline by…

Insights

Doctors “Use Heart for Every Heart” on World Heart Day

On Thursday, September 29, physicians from around the world honored and observed World Heart Day by sharing powerful pictures of their hands making a heart shape. They also discussed cardiovascular disease (CVD) and this year’s theme: “Use…

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