Sermo Blog: Amplifying the power of physicians' voices

Two professionals discussing data on a laptop, with text reading "Omnichannel analytics & provider social data" on the left side of the image.

How to: Inform your omnichannel analytics strategy with peer-to-peer physician & provider social data

The pharmaceutical marketing industry has spoken – and all signs point to omnichannel! In today’s ever-changing customer landscape and digital-first world, omnichannel is the modern marketer’s tool to deliver a seamless brand experience across channels.…

A vial labeled "COVID-19 Vaccine" and a syringe rest on a yellow background, evoking the advancements made by Moderna and Pfizer.

Insights

66% of doctors will recommend new COVID shot to all patients

The CDC is recommending that everyone aged six months and older receive the updated Pfizer or Moderna Covid vaccines. In a recent poll of 580+ global Sermo physicians, 66% said they agree with this recommendation,…

Insights

5 breakthrough HCP insights to navigate the respiratory disease vaccine market

As flu, Covid-19 & RSV infections are on the rise, the latest CDC Vaccination Trends report that almost 40% of US adults will probably or definitely not get a vaccine, and an additional 30% report…

Why the Trend of Part-Time Physician is Growing in Medicine

Insights

Why the trend of part-time physicians is growing in medicine

The traditional image of a full-time physician—working long hours and available around the clock—is undergoing a transformative shift. According to a report in the Wall Street Journal, the medical profession is witnessing an increasing trend…

Young girl in white coloring on wall next to young girl in black looking sad

Insights

Doctors see alarming rise in mental health issues among kids

According to a recent report in JAMA, ER visits that are related to mental health have significantly increased among children, teenagers, and young adults. The New York Times reports, “The findings indicated an ‘urgent’ need…

Insights

How doctors really feel about AI in medicine

The potential of AI to benefit humanity may be as great as the potential to destroy it, believe many prominent technology experts, futurists, and investors. Physicians’ opinions of AI in medicine hover in similar territory. …

A person in a white top looks at a band-aid on their upper arm as a healthcare provider in blue gloves attends to it after administering the shingles vaccine.

Insights

Five things you should know about shingles

By The Centers for Disease Control and Prevention (CDC) Authors: Kathleen Dooling, MD and Tara Anderson, DVM, PhD 1. The risk of developing shingles increases with age. Herpes zoster, also known as shingles, is caused…

man getting a bandaid after receiving vaccine shot

Insights

What clinicians need to know about Mpox: Q&A

By The Centers for Disease Control and Prevention (CDC) Author: Agam Rao, MD Agam Rao, MD is the medical officer with the Poxvirus and Rabies Branch of the U.S. Centers for Disease Control and Prevention.…

A man in a white coat contemplates on a purple grid backdrop, with text that reads "Best practices to impact prescription habits through social influence.

Success Stories

The power of building a 1:1  relationship with your customers  over time on social

Traditional in-person pharma outreach tactics, including sales reps and in-person events, are slowly but surely being replaced with digital alternatives. While digital is efficient, it may also feel more impersonal to your customers. Transferring the…

Insights

Doctors say transgender adults happier after transitioning

Transgender adults are a marginalized group that faces discrimination, harassment, and even violence. But a new Washington Post-KFF poll reported that despite the struggles and inequality they are up against—the majority of trans people say…

A person holds a white pill bottle, carefully dispensing an abortion pill into their other hand.

Insights

70% of doctors say abortion pills are safe & should be legal

The abortion debate in America has sharply shifted to over-the-counter abortion pills. Since 2000, the FDA has approved the drug mifepristone—as the first step in a two-drug process for aborting early pregnancies, mostly at home. …

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