Sermo Blog: Amplifying the power of physicians' voices

Success Stories

Case study – pharma co gained HCP insights in 5 days

Client Challenge Leading pharmaceutical manufacturer needed to quickly tap into Atopic Dermatitis HCP experts to inform their product roadmap and value proposition for a treatment. Sermo Solution Full-service qualitative research using a custom Ad Board/Community. Targets Ad Board/Community Requirements…

Success Stories

Leading pharma shifts dollars from social network to Sermo

Client Challenge Mistruths about a product were spreading during COVID-19. The brand’s educational campaigns on popular social networks were underperforming, so they were looking to leverage other channels to effectively educate physicians and their patients…

Success Stories

How-to: win more business with RealTime HCP insights

Are you looking to impress your clients and increase your win rate? We’ll take that as a “yes.” Check out this quick video to see how one management consulting firm enhanced their pitch and ultimately…

Solved on Sermo: May 2021 edition

Physicians bring difficult cases to their peers on Sermo to crowdsource insights, treatment and management plans, and potential diagnoses. Here’s a recent case that was solved on Sermo. Migraine vs. COVID-19 Infection? Patient: Healthy 25-year-old…

Today’s physician is online & social…are you?

The rise of social media usage among physicians Social media engagement among physicians experienced a slow but steady climb over several years, but in 2019, the American Society of Clinical Oncology reported a dramatic increase in…

67% of doctors support access to abortion

The US Supreme Court is taking on a key abortion case—igniting a potential challenge to Roe v Wade. According to CNN, “Mississippi’s 15-week abortion ban, which then-Gov. Phil Bryant, a Republican, signed into law in…

Doctors say ‘mask lifting’ is premature

Last week, the CDC announced that fully vaccinated Americans could stop wearing masks in most settings—both indoors and outdoors. While this is seen as a positive sign that the pandemic in the US is improving,…

Honoring national hospital week

This is National Hospital Week, an opportunity to honor and spotlight our hospitals, health systems, and health care workers. This year, the American Hospital Association (AHA) did something a little different. To honor the sacrifices…

Vaccine rates are declining

Almost 150 million people have been vaccinated in the U.S., but the vaccine rate is in decline. According to the New York Times, “Vaccinations fell sharply in the days after April 13, when health officials announced a…

Millions are skipping 2nd COVID shot

This week is World Immunization Week—a campaign that celebrates and promotes the use of vaccines to protect people of all ages against disease. According to the WHO, “Immunization saves millions of lives every year and…

The future of physician engagement

Physicians do not expect a fast return to “normal” in 2021. As healthcare providers work hard to adapt to drastic changes to their practice, healthcare educators and marketers must also adapt to ensure we’re providing…

70% of doctors intrigued by cannabis medicine

April is National Cannabis Awareness Month, a campaign designed to spotlight the vast untapped potential of the genus cannabis plant. According to CNN Health, “Cannabis is a complex plant with more than 400 chemical compounds, but…

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