Insights

Shifting public perception and vaccine hesitancy: 3 insights every pharma brand should know

As the rates of seasonal and routine vaccinations decline, reports of increasing cases of preventable diseases continue to surface. It’s no surprise that vaccines have become a hot topic, discussed widely across political platforms and…

A person in a white coat with a stethoscope around their neck is holding a smartphone, possibly checking the latest updates on the 2024 presidential election.

Insights

64% of doctors say politics affects their medical practice

As another U.S. presidential election looms, healthcare topics are once again front and center in the political debates. From women’s reproductive rights and access to safe abortions to universal health care, gun control, and prescription…

Medical professionals in scrubs have a discussion in a hospital setting. One person gestures while others, including experienced physicians and NPs, listen attentively, wearing stethoscopes and ID badges. The focus shifts to the ongoing "ill-trained NPs" controversy affecting team dynamics.

Insights

Sermo NPs and physicians weigh in on the “Ill-trained NPs” controversy

As the number of nurse practitioners (NPs) skyrockets, their impact on healthcare has come into laser focus. The fastest-growing profession in the U.S. is being lauded for facilitating faster access to care, filling in physician…

A person in a white coat, mastering the art of healthcare marketing, speaks during a video call, displayed on a smartphone mounted on a stand.

Insights

Mastering the “influencer” game in healthcare marketing

The medical landscape is evolving, with HCPs stepping into the spotlight as influential voices from the Congress stage to social media. These HCP opinion leaders have become pivotal in driving education, shaping perceptions and influencing…

An elderly man with glasses sits on a sofa, writing in his notebook. The room is well-lit, adorned with cushions and a cozy blanket. His notes reflect the latest Alzheimer's trends, highlighting emerging amyloid-targeting antibodies and promising blood biomarkers research.

Insights

2024 Alzheimer’s trends: blood biomarkers and amyloid-targeting antibodies

Over 47 million Americans have a “silent” build-up of amyloid plaques—high levels of amyloid plaques without any memory loss or cognitive impairments. Neurologists call this preclinical Alzheimer’s disease. With new FDA-approved drugs like donanemab and…

A doctor in a white coat and purple gloves conducts a finger-prick test on a patient, utilizing a small lancet device to ensure accurate results in line with CDC HIV guidelines.

Insights

Five reasons why universal HIV screening is the standard of care

The Centers for Disease Control and Prevention (CDC) recommends universal screening to ensure every patient is tested for HIV as a part of standard care. According to CDC, people between the ages of 13 and…

Two women, health system leaders, stand outdoors, smiling as they look at a tablet. One wears an orange dress and holds a coffee cup, while the other is in a white shirt and beige pants. They're in front of a glass building, discussing innovations in US hospital healthcare.

Insights

Shaping the tomorrow of healthcare with insights from US hospital & health system leaders

The heartbeat of the healthcare industry lies in the insights and experiences of its leaders. The most recent Sermo Barometer study from over 100 US-based healthcare leaders provides a comprehensive look at the pressing issues…

A doctor in a white coat discusses an informational pamphlet on HIV treatment with a seated patient in an office setting.

Insights

Talk to your patients about undetectable = untransmittable (U=U)

Did you know that people with HIV who take antiretroviral therapy (ART) as prescribed and achieve and maintain an undetectable viral load won’t transmit HIV to their sexual partners? Treatment as prevention (TasP) is the…

A healthcare professional in a yellow blouse sits at a desk, explaining medication to a seated patient, highlighting its importance in tackling the HIV epidemic. A stethoscope hangs around her neck, and a diploma graces the wall.

Insights

Injectable PrEP: 8 things to know about a new tool to end the HIV epidemic

When taken as prescribed for HIV, pre-exposure prophylaxis (PrEP) reduces the risk of getting HIV from sex by about 99%. Now, patients have another PrEP option. For those who cannot or may not want to…

Older female physician speaks to patient

Insights

Explore the 5Ps method for taking a sexual history

Taking a sexual history allows you to provide high-quality patient care by appropriately assessing and screening individuals for a broad range of sexual health concerns. For all adult and adolescent patients, taking a sexual history…

A vial labeled "COVID-19 Vaccine" and a syringe rest on a yellow background, evoking the advancements made by Moderna and Pfizer.

Insights

66% of doctors will recommend new COVID shot to all patients

The CDC is recommending that everyone aged six months and older receive the updated Pfizer or Moderna Covid vaccines. In a recent poll of 580+ global Sermo physicians, 66% said they agree with this recommendation,…

Insights

5 breakthrough HCP insights to navigate the respiratory disease vaccine market

As flu, Covid-19 & RSV infections are on the rise, the latest CDC Vaccination Trends report that almost 40% of US adults will probably or definitely not get a vaccine, and an additional 30% report…

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