Insights

Shifting public perception and vaccine hesitancy: 3 insights every pharma brand should know

As the rates of seasonal and routine vaccinations decline, reports of increasing cases of preventable diseases continue to surface. It’s no surprise that vaccines have become a hot topic, discussed widely across political platforms and…

Front view of the U.S. Supreme Court building with its majestic columns supporting intricate sculptures on the facade, all under a clear blue sky.

Insights

Understanding what percentage of doctors support abortion

Impact of abortion case on physicians The US Supreme Court is taking on a key abortion case—igniting a potential challenge to Roe v Wade. According to CNN, “Mississippi’s 15-week abortion ban, which then-Gov. Phil Bryant,…

Why Non-Physicians Should Not Use “Doctor” in Their Title

Insights

Can a nurse practitioner be referred to as a doctor?

Many U.S. states are grappling with questions regarding titles, independence, and more—when it comes to nurse practitioners and other non-physician medical professionals. According to the Washington Post, “[A] Florida bill would have prevented non-physicians from…

A person in a white coat with a stethoscope around their neck is holding a smartphone, possibly checking the latest updates on the 2024 presidential election.

Insights

64% of doctors say politics affects their medical practice

As another U.S. presidential election looms, healthcare topics are once again front and center in the political debates. From women’s reproductive rights and access to safe abortions to universal health care, gun control, and prescription…

Medical professionals in scrubs have a discussion in a hospital setting. One person gestures while others, including experienced physicians and NPs, listen attentively, wearing stethoscopes and ID badges. The focus shifts to the ongoing "ill-trained NPs" controversy affecting team dynamics.

Insights

Sermo NPs and physicians weigh in on the “Ill-trained NPs” controversy

As the number of nurse practitioners (NPs) skyrockets, their impact on healthcare has come into laser focus. The fastest-growing profession in the U.S. is being lauded for facilitating faster access to care, filling in physician…

A person in a white coat, mastering the art of healthcare marketing, speaks during a video call, displayed on a smartphone mounted on a stand.

Insights

Mastering the “influencer” game in healthcare marketing

The medical landscape is evolving, with HCPs stepping into the spotlight as influential voices from the Congress stage to social media. These HCP opinion leaders have become pivotal in driving education, shaping perceptions and influencing…

An elderly man with glasses sits on a sofa, writing in his notebook. The room is well-lit, adorned with cushions and a cozy blanket. His notes reflect the latest Alzheimer's trends, highlighting emerging amyloid-targeting antibodies and promising blood biomarkers research.

Insights

2025 Alzheimer’s trends: blood biomarkers and amyloid-targeting antibodies

Over 47 million Americans have a “silent” build-up of amyloid plaques—high levels of amyloid plaques without any memory loss or cognitive impairments. Neurologists call this preclinical Alzheimer’s disease. With new FDA-approved drugs like donanemab and…

A doctor in a white coat and purple gloves conducts a finger-prick test on a patient, utilizing a small lancet device to ensure accurate results in line with CDC HIV guidelines.

Insights

Insights

Shifting public perception and vaccine hesitancy: 3 insights every pharma brand should know

Sermo NPs and physicians weigh in on the “Ill-trained NPs” controversy

Mastering the “influencer” game in healthcare marketing

2025 Alzheimer’s trends: blood biomarkers and amyloid-targeting antibodies

Shaping the tomorrow of healthcare with insights from US hospital & health system leaders

Talk to your patients about undetectable = untransmittable (U=U)