New Collaboration Enables More Doctors to Personalize Patient Education Tools in an Increasingly Digital Healthcare Dynamic
New York, NY, Willington, UK, Flemington, NJ, May 25, 2021 — Today, Sermo — a social platform for peer-to-peer physician collaboration and frontline information sharing — announced a partnership with Bionical Solutions – a leading provider of technology enabled engagement and healthcare services — to bring Bionical Solutions’ engagement platform to Sermo’s 800,000+ physician members. The partnership provides physicians around the world the ability to customize, personalize, and regionalize educational resources to help create actionable treatment plans for their patients with the goal of driving behavior change, and more importantly, better patient outcomes.
With 55% of physicians expecting rep office access to remain limited because of COVID restrictions for the next year according to Sermo’s February 2021 HCP Sentiment Survey, life science companies are adopting new approaches to digitally deliver important product and patient education materials to physicians. This new partnership broadens access to Bionical Solutions’ suite of digital patient tools and enables Sermo member physicians to create their own personalized, on-demand treatment resources through the Sermo platform that can be tailored to their patients’ unique needs. The tools can be delivered as printed or digital resources and can be leveraged in clinical practice as well as during telehealth visits.
“Together, we’re putting trusted educational resources from the industry at the forefront of the physician/patient care dynamic,” said Michael Joachim, SVP of Commercial Development, Americas at Sermo. “This partnership affirms Sermo’s long-standing role as a connector between physicians, industry, and patients, by broadening the accessibility of educational tools for physicians — many of whom are navigating an increasingly digital healthcare experience.”
“While physicians navigate the constantly changing healthcare ecosystem journey, it’s clear that they remain laser-focused on ensuring their patients get the best care,” said Mike Viscel, President, Bionical Solutions. “Our partnership with Sermo helps doctors easily customize resources for their patients in this new hybrid model of care while ensuring patients have the information to actively participate in their healthcare.”
About Sermo
Sermo turns physician experience, expertise, and observations into actionable insights for the global healthcare community. Engaging with more than 1.3 million HCPs across 150 countries, the company provides physicians with a social platform and unique community that fosters impactful peer-to-peer collaboration & discussions about issues that are important to them and their patients. Sermo offers on demand access to physicians via a suite of proprietary technology to provide business intelligence that benefits pharmaceutical, healthcare partners and the medical community at large. To learn more, visit www.sermo.com.
About Bionical Solutions
Recognized by PM360 Lifesciences Magazine as one of the most innovative companies partnering with pharmaceutical and healthcare companies, Bionical Solutions provides innovative platforms that enhance engagement and drive behavior change. Delivering meaningful education to over three million patients globally, Bionical Solutions’ proprietary platform, MED Select™ allows healthcare providers to customize, personalize, and regionalize patient resources, delivering impactful education to their patients. In addition, Bionical Solutions has a suite of proprietary platforms that optimize and amplify engagement in Peer-to-Peer education, as well as clinical information from field sales representatives and Medical Science Liaisons. To learn more, visit www.bionicalsolutionsgroup.com.
