Sermo Blog: Amplifying the power of physicians' voices

Latest on The Pulse

Sermo NPs and physicians weigh in on the “Ill-trained NPs” controversy

As the number of nurse practitioners (NPs) skyrockets, their impact on healthcare has come into laser focus. The fastest-growing profession in the U.S. is being lauded for facilitating faster access to care, filling in physician…

Insights

Mastering the “influencer” game in healthcare marketing

The medical landscape is evolving, with HCPs stepping into the spotlight as influential voices from the Congress stage to social media. These HCP opinion leaders have become pivotal in driving education, shaping perceptions and influencing…

Insights

2024 Alzheimer’s trends: blood biomarkers and amyloid-targeting antibodies

Over 47 million Americans have a “silent” build-up of amyloid plaques—high levels of amyloid plaques without any memory loss or cognitive impairments. Neurologists call this preclinical Alzheimer’s disease. With new FDA-approved drugs like donanemab and…

Insights

Five reasons why universal HIV screening is the standard of care

The Centers for Disease Control and Prevention (CDC) recommends universal screening to ensure every patient is tested for HIV as a part of standard care. According to CDC, people between the ages of 13 and…

Sermo Speaks

Your top 5 questions answered: HCP perspectives on AI in market research & advertising

The digitalization of healthcare has boosted AI adoption. Marketers are now leading the way in using AI-powered technologies to gather actionable insights from healthcare professionals. These insights help shape and drive pharmaceutical brands’ strategies throughout…

Sermo Speaks

Transforming HCP engagement: The power of data innovation

In the rapidly evolving world of healthcare communications, hyper-targeted, data-driven approaches are the new standard for reaching HCPs. This transformation demands increasingly granular data to understand how HCPs engage with both advertising and other forms…

Success Stories

Break through the clutter with ADvantage Solutions

With the rise of omnichannel HCP marketing, nearly 8 in 10 physicians say digital resources are more convenient, educational, and valuable than remote rep visits*. However, in fiercely competitive markets, how can you ensure your…

Insights

Shaping the tomorrow of healthcare with insights from US hospital & health system leaders

The heartbeat of the healthcare industry lies in the insights and experiences of its leaders. The most recent Sermo Barometer study from over 100 US-based healthcare leaders provides a comprehensive look at the pressing issues…

Success Stories

Leveraging Sermo’s expert panel to understand decision-making processes and brand loyalty in the US medical supply distribution market

In a rapidly evolving healthcare landscape, staying ahead of the competition requires not only deep industry insights but also access to a global network of healthcare experts and decision-makers. Leveraging Sermo’s panel of healthcare experts…

Insights

Talk to your patients about undetectable = untransmittable (U=U)

Did you know that people with HIV who take antiretroviral therapy (ART) as prescribed and achieve and maintain an undetectable viral load won’t transmit HIV to their sexual partners? Treatment as prevention (TasP) is the…

Sermo Speaks

How to: Inform your omnichannel analytics strategy with peer-to-peer physician & provider social data

The pharmaceutical marketing industry has spoken – and all signs point to omnichannel! In today’s ever-changing customer landscape and digital-first world, omnichannel is the modern marketer’s tool to deliver a seamless brand experience across channels.…

Insights

66% of doctors will recommend new COVID shot to all patients

The CDC is recommending that everyone aged six months and older receive the updated Pfizer or Moderna Covid vaccines. In a recent poll of 580+ global Sermo physicians, 66% said they agree with this recommendation,…

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