Media Coverage



Sermo updates client offering -

Sermo launched an updated client center as part of a broader effort to tailor the social networking site's client offering to PR and marketing practitioners.

Sermo revamp aims for faster searches, better filters, alerts -

Sermo unveiled a revamped platform aimed at offering physicians and clients alike faster and more targeted searches.

Quality Care Declining? -

Discussing whether health care reform will impact the quality of care, with Daniel Palestrant, Sermo founder & CEO

Fast Company Names Sermo Top 10 Most Innovative Healthcare Company -

Physicians use this free Web service to discuss treatments and other medical issues anonymously.

Social media forums and the pharma industry -

Andrew Tolve reports on how independent online forums can provide insights on what physicians and patients are thinking.

50on50: Saw blade through thumb. What would you do? -

It’s going to be hard to keep your eyes off the photo in this piece. But the story of a construction worker’s thumb impaled

BusinessWeek - Fifty Best Tech Startups -

BusinessWeek and YouNoodle's list of 50 tech startups includes young companies...that are poised for growth.

When Doctors Talk... -

Big Pharma listens. How social-networking sites created for physicians are becoming a boon for drug manufacturers and investors.

Healthcare IT News - Docs see peril, promise for IT -

“We were hoping for a long-term fix to the SGR, although the likelihood of that is pretty slim,” said Barr.

Washington Post - Online Networking Goes Small, and Sponsors Follow -

When jet-setters began flocking to an exclusive social-networking Web site reserved for the rich, they got the attention of an online community’s most valuable ally: advertisers.

Medical Marketing & Media - The Cutting Edge [184 KB PDF] -

On September 20, 2007 Sermo's founder and CEO Dr. Daniel Palestrant stepped up to the podium at the Health 2.0 conference in San Francisco and in less than three minutes summarized how his brainchild, an online community for physicians...

BusinessWeek - The Most Exclusive Social Networks -

As Facebook and MySpace continue to welcome a wider and wider array of members, some people are turning to more discriminating social sites.

Investor's Business Daily - Doctors, Firms, Big Investors Have A Place To Meet Online -

You could hear some interesting things standing by the water cooler in a doctors' lounge.

Medical Marketing & Media - Sermo Signs up Pfizer -

Pfizer has signed on as the first pharmaceutical client of Sermo, the online community for physicians.

Financial Times - Pfizer takes a leaf out of Facebook -

Pfizer will on Monday lead Big Pharma into internet-based social networking, as the world’s biggest drugmaker unveils a collaboration with Sermo, the fast-growing US networking site for doctors.

The Wall Street Journal - Pfizer - Doctors Web Pact May Get Looks -

Site Partnership Aims For Dialogue on Drugs Outside Usual Pitches

The Associated Press - Pfizer Joins Online Doctors’ Forum [108 KB PDF] -

A year-old online forum where 30,000 doctors swap medical observations has lined up a partnership with Pfizer Inc. — an alliance that runs counter to the site's founding ideal to give doctors...

Medical Marketing & Media - Pharmas, Wall Streeters lurk on 'MySpace for docs' [2.8 MB PDF] -

Sermo, an online community with 12,000 members is opening its site to pharmaceutical firms looking for the scoop on how new drugs are viewed and being used by doctors.

Business Week - The Wisdom of the Medical Crowd -

In late March, Sermo, an upstart social network for doctors, tried an experiment. It polled member physicians on whether an experimental drug for advanced prostate cancer would...