We’re moving medicine forward, one conversation at a time

Peter Kirk is the CEO of Sermo, the most trusted healthcare insights and physician engagement platform reaching more than 1.3 million global HCPs as well as the U.S. Payer market. 

Under Peter’s leadership over the past 2+ decades, Sermo has been turning physician experience, expertise, and observations into actionable business insights that benefit pharmaceutical companies, healthcare partners, and the medical community at large. 

Peter is also a cancer survivor who received a life-saving blood stem cell transplant 8 months after being diagnosed with Acute Myeloid Leukemia (AML). In 2022, following a harrowing journey from diagnosis to survival, Peter launched Be Your Possible, a new type of charitable organization raising awareness and funds for medical research while inspiring millions globally to find their possible. 

Through Be Your Possible, Peter hosts the annual Run with Peter event attracting physicians from around the world to hit the ground running for medical advancement. Since its inception, Run with Peter has donated $350,000 to more than 50 medical research organizations. Peter has also committed to running 1,000 half marathons by the 10th anniversary of his blood stem cell transplant to raise $1,000,000 for research at Memorial Sloan Kettering Cancer Center while creating a movement to inspire others to live up to their greatest potential—whatever that may be.

Erin Fitzgerald is the Chief Marketing Officer at Sermo. Erin joined Sermo in 2018 to lead the strategy and delivery of the company’s global marketing strategy; commercial go-to-market, community growth, brand development, demand generation operations, corporate communications and media relations.

Erin joins Sermo with over 10 years of marketing and leadership experience from enterprise B2B2C companies. Most recently, Erin led AccentHealth’s digital transformation through enhanced go-to-market strategies and new product launches, culminating in the sale of the business to Outcome Health. Prior, Erin oversaw all marketing functions for Everyday Health’s fastest-growing division as well as the global media company Conde Nast. Her expertise includes building high performance teams, driving demand generation, defining compelling brand narratives for market-entry & mature brands and bringing the client experience to the core of the enterprise. Erin holds a Master of Science in Marketing from New York University and a Bachelor of Science in Advertising and Marketing Communications from FIT. She is a member of Chief.

Andy Bray is the Chief Financial Officer at Sermo. Andy joined Sermo in February 2021 to build upon the company’s strong financial foundation with a key focus on commercial growth and revenue opportunity creation.

Andy has 20+ years of leadership experience and a proven track record of growing company value in both established and start-up environments across retail, insurance, financial services and sports/music. Previously, Andy was COO and CFO of 23 Capital where he managed the company’s finance strategy, risk analysis, and overall business performance. Prior to that, he spent over a decade at XL Catlin where he grew a profitable book of high margin business through his strategic direction, as well as previously being responsible for corporate planning initiatives.

Andy received both his Bachelor’s Degree in Geography and Master’s Degree in Information Technology from Loughborough University. Outside of the office, he enjoys spending time with his three other bosses – his daughters.

Jordan Grafman is the Executive Vice President of Commercial Development at Sermo. As a seasoned sales leadership executive, he has nearly twenty years of experience fueling growth across a diverse portfolio of publishers and technology platforms within the healthcare landscape. Jordan joined Sermo in 2022 to lead commercial development, providing innovative physician insights and engagement solutions to pharmaceutical manufacturers and healthcare agencies.

Before joining Sermo, Jordan spent five years working in the point-of-care space where he continuously earned recognition along the way as a top performer and client partner. Prior to that, Jordan was owner and founder of the independent Gotham Media Group where he built a media sales rep firm from the ground up, managing all sales for a diverse portfolio of publishers across the DTC, OTC, and CPG spaces.

Jordan’s journey from entrepreneurship to individual contribution to c-suite leader has fueled his success in leveraging client, manufacturer, and agency relationships to champion year-over-year growth.